The media product, digipak and magazine advert are all different forms of media and therefore I wanted to make each one different. In my music video, I made the decision not to feature the artist because I didn't want to recreate my own version of the band and also because I wanted the storyline to have more of an impact and not be a side story to the artist. I also followed this idea into my ancillary tasks. The magazine advert is very different to the music video and to the digipak, this is because I conformed to the idea that I am not advertising the music video, I am advertising the artist and their single. Therefore, I chose images that did not relate to my music video or digipak because I was trying to promote the artist in the advert rather than a message in my music video. I did this by drawing out the band members and adding a crazy large brain to their heads using Paint in a grafitti look. I then added it to a picture of my school building on Photoshop and used different effects such as Outer Glow around the texts and sci fi fonts to create a 'alien invasion' look. I thought that by using a grafitti image of the band members would be appealing to many of the target audience as Grafitti is a very popular art form amongst teenagers. The fact that the grafitti is on a large scale would make the reader of the magazine stop and ponder whether such a large scale grafitti happened and then read on about the single release. I think that this is an effective magazine advert because it is attention grabbing because of the design concept and chosen fonts and alien looking band mates will make the audience remember the band and the single and to look out for it.
Usually the magazine advert relates to the digipak more than the music video because when the audience sees the advert they then try to remember certain images and place them onto album artwork to find the CD quicker and easier. I think if I followed this convention my combination of media product and ancillary texts would have been more effective. However, as I wanted my music video to stand out, the fact that there are images on the Digipak that can be seen and related to in the music video makes a good combination of media forms. The front of the digipak follows a trend of the Two Door Cinema Club's other album and singles as they use the similar font of thinner C's and O's on their front image as well as trying to have an image that features thed double OO in door. In my digipak I have used a pair of glasses, against the background of a shirt and shoe in a bush. This image relates to the music video where the mother throws out the husbands clothes into their front garden. So I hope that the audience remember this in the music video and therefore combine it with the image they see on the Digipak front and back images. The inlay is of 3 men in masks that are drawn to look like the band mates of Two Door Cinema Club. I think that this is effective as it is a creative way of including an image of the artist in the digipak without using a copyright image. The guitar seen in this image is also in the Disc part of the Digipak.
I think that overall the combination of my product and ancillary texts is fairly effective as the links to the images work and they are all appealing and eye catching which is what you want when trying to sell a product as you want it to stand out from the other CD's, other magazine adverts and music videos.
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