Audience Feedback

Freyas Audience Feedback from freya riseborough on Vimeo.

Digipak mood board

Inspiration for Ancillary Tasks

Image for advert?

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I think this image would be adequate to use for the advert. As I like the idea of using a graffiti effect for the band's advert and this building has a wide side to fit a picture on it. Graffiti is an everyday thing and usually done small scale, if people are looking at a magazine and come across an advert that has this image with graffiti across it, people are going to challege whether it's real and the image will remain in their mind causing them to make the link to the band and their song and want to go and buy or listen to it.

Todorov's Equilibrium

In my piece, the equilibrium is having the girl sat in front of her dad while he reads the newspaper, like an average morning.

The disruption of the equilibrium is the mum coming in and arguing with the dad.

The realisation that a disruption has happened is when the dad leaves and Neve is left standing outside alone.

An attempt to repair the damage of the disruption would be Neve trying to be like her father.

The restoration of equilibrium is when the Dad has come back home.

Narrative Structure

At the moment the narrative of my piece is quite linear, however there are a few things I could do to altar the structure of narrative. I could start with me and Neve transforming first, so the audience are wondering whats going on and why is this happening, and from zooming into my eyes zoom out onto Neve's in front of the arguing parents. Or I could start with the mum throwing out the clothing first, then that would that would also create an enigma for the audience and change the balance of peaks I have in my linear structure.

Music Magazine advert

As you can see each magazine advert follows a similar design format, an image and then information underneath the image. The Gwen Stefani and the Gorillaz advert both have images of themselves on their advertisements whereas the Hotlines does not. The images have also all been edited in some format, either through light altering, colour editing and other effects added through editing software such as photoshop. The Hotlines advert isn't that appealing or eye catching as it doesn't have much colour and the font is plain and simple, this advert is more likely to be dismissed than the other two. So I must include bright colours and alternative interesting font in my magazine advert. The text in the Hotlines is also the most simple, but at least it is more memorable, you know when the album is out and there are no other details to fuss with which is important. Whereas the Gwen Stefani advert has an intricate font which some viewers could find hard to read and there is very small print at the bottom, so the only text that will stick in your brain is the Gwen Stefani Love. Angel. Music. Baby, which is the name of the album, that is also relevant, so the other details should be the release date or reviews. On the Gorillaz advertisement they have their date and where clearly marked in the centre in large font making it easily recogniseable and memorable too. The other details are at the bottom in smaller font because they are of lesser importance. If I can combine the positive and effective traits from these three advertisements, I should have a good outcome.

Digipak Idea

I took a number of photos that I then edited in photoshop by manipulating the grain and colours of the pictures.

The first picture is 3 different pictures of my friend Matt posing, I then merged the three pictures together to make it look like there are three men posing.

The second picture is of Callum wearing a hat, at the time he was eating cereal and tugging on his hat, in photoshop I was able to remove the cereal and make it look like headphones and dancing.

The bottom image is a manipulated picture that I took of 3 guys sitting in a cafe. I removed their seats and the table using photoshop.

I think these would work well as Digipak images as they are intriguing and eye catching. The front and back of the album include three men so can represent the three band members.

Statistics and Facts (divorce and family)

69% of divorces were granted to the wife, of which, 52% were granted based on the husband's behaviour.

53% of couples divorced had at least one child age less than 16.

27% of custodial single mothers and their children live in poverty.

12.9% of custodial single fathers and their children live in poverty.

Approximately 84% of custodial parents are mothers.

54% of custodial mothers are raising one child from the absent parent.

39.1% of custodial single mothers are 40 years old or older.

Divorce

http://www.civitas.org.uk/pubs/experiments.php

When I was researching in to statistics about divorce, I stumbled across this page. After reading the first page I was shocked and appauled. I couldn't believe that being fatherless could have such a influential effect on the child and mother and their futures.
From reading about this experiment and researching in to facts about Divorce and seeing that in most cases it is the mother left with the children and a large 52% of divorces in the USA were granted due to the father's behaviour. Another large percentage that I was shocked to see was that 53% of couples divorced had at least one child less than 16 years old. I think because divorce, break-ups and one parent families are so common these days; my music video idea will impact a lot of people. It will hopefully inspire emotion and pent up aggression to be released through watching it, because the audience can relate and sympathise with the story and its characters. Therefore, the song is no longer a means of entertainment, it will become an emotional tune for the listener to empathise with and associate with longing of wanting family members or friends to come back home.

A reply from Two Door Cinema Club Management

Recreated own version of song cover

Using an image I took outside using a shirt and a shoe and the hedge outside my house, I've created a mock up of what a potential cover for their album could look like. By following the simple text layout and font as well as positioning some old glasses to look like two O's.

Possible Images For Digipak

I want to create a design that is different and creative. I'm thinking of using three different peoples feet and photoshopping them together and putting effects across them to make it look eye-catching.

Come Back Home existing cover

I saw this image when researching the band, it has inspired me for my Digipak. I'm thinking a picture of a bin bag with the Dad's shirts in strewn about just like the picture aside with the knickers. Inside the pack I'd include pictures of the band in funny poses like I've previously discussed.

Maybe where the two O's go in Door I could have a pair of old man's glasses..?

Ideas for Digipak

As there are three members of Two Door Cinema Club, I'm thinking of taking three different pictures of them together, with each different one in the middle of each picture. However, as I don't want to use existing photographs of the band, I will take my own. To make this look realistic, I don't think I will include the faces of the band as it will look more realistic and artistic too. The band currently have quite quirky pictures taken in random places in odd poses [as seen in my post Two Door Cinema Club - Images] so I think I will incorporate this into my pictures so there is still the link between the band and their imagery even though their faces won't be in it.

Two Door Cinema Club

The genre of the 'Come Back Home' by Two Door Cinema Club is known as "Indie" music. Often known as Independant music, shortened to indie music or "indie", is a term used to describe independence from major commercial record labels and an autonomous, Do-It-Yourself approach to recording and publishing.


The target audience for this kind of music is young adults that look for music further than whats in the radio charts on international radio, this genre is often found on Radio 1 or supporting more well known bands that are similar to this genre. Aside is the picture of what the people who listen to this genre of music would typically dress like.

However, with a new and innovative music video perhaps the stereotypical audience can be scrapped and the band can reach to new audiences that are intrigued by the video and the song and therefore investigate the band's other songs and videos thus creating a new fan!


Two Door Cinema Club are an alternative electropop band from Bangor and Donaghadee, Co. Down, Northern Ireland formed in 2007. They are signed to French record label Kitsuné Music, through which they released their debut album Tourist History on 1 March 2010. (Pictured Below)





The reasons behind the name of the album: the past couple of years they have become tourists – playing shows in different cities and countries every night – most of which they have never been to before. The town they're from, Bangor, was a big tourist town in the 60s/70s and so they grew up with that history too.

Ancillary Tasks..

Digipak

What I need to include in my digipak:

• - Image of the Band


• - Significant still images from the music video


• - Info about the songs


• - CD design
  

Magazine Advert

What I need to include in my magazine advertisement;

• - Reviews/Ratings of the song/band


• - Images of the band


• - Features of the album


• - Single release date

Audience Research Video

So, I interviewed some people on paper and tried to think of an innovative way of putting some of the best answers into something more interesting than just a plain blog post. And above is the video product. Some of the answers are exaggerated but all are genuine!

Two Door Cinema Club - Images

Emailing Management at Two Door Cinema Club

I went on the official website of the band and clicked on the page 'Contact us' where I found email addresses.
http://twodoorcinemaclub.com/contact/