Video Analysis

'Be The One' - The Ting Tings

www.youtube.com/watch?v=3FMAeYjOF3k

So the video starts with Katie White (the woman band member) waking up in a hospital. There are close ups of the hospital equipment to emphasise her location and intrigue the audience. The audience asks questions such "how did she get there?" "what's wrong with her?" "why is she there?". Also, there are diegetic shots of Jules De Martino (the male band member) playing the keyboard in an unpopular gig. We then see Katie escape the hospital in a red coat which is contrasting to the white hospital room and draws the audiences attention to her. Once she comes out of the back door of the hospital, two men appear behind her carrying a large portable screen on wheels that have a video playing of a background. The camera zooms into and out of this screen showing her in the video on the screen behind her as well as infront of it. Which is confusing but clever as the audience try to figure out which one is really her. I could use this technique in my video using photographs? Jules then leaves his gig in a khaki coat and green sunglasses which suggests he's trying to blend in and doesn't want to be taken notice of as much as Katie. He also is followed by a large screen behind him. Katie and Jules are then followed by the opposite sex which is the only part of the video that relates to the lyrics of the song. These characters are also mixed between reality and the screen behind them. Katie and Jules then meet and jump into a car. After a few close ups of them in the car, Katie then stands up in the car with a guitar and plays it. It's all very strange and doesn't really have much of a storyline or really relate to the lyrics of the song. I think the only thing that interested me was the use of the screens behind them. Also, the fact that it was shot at night means there wasn't any great use of different lighting or shadowing. I like my music videos to have a good solid storyline, which this didn't have as the audience have no idea why Katie began in a hospital, although I did like the shots with diegetic sound and Katie singing to the song the whole way through.

Choices, Choices, Choices..

I think I have decided to do 'Come Back Home' by Two Door Cinema Club after listening to both songs and brainstorming different ideas, I seemed to come up with more ideas for the above song.

Analysing.. 'Come Back Home'

'Come Back Home' - Two Door Cinema Club

I think that this song has more scope for ideas that apply to it, rather than Be The One by The Ting Tings. Also, the Ting Tings always appear in their own videos and most people know what they look like and how they sound so in my opinion I think I should use this song. But before I make my final decision I will do some audience research into it..

Analysing.. 'Be The One'

'Be The One' - The Ting Ting

I think the mise en scene of the original music video reflects this, with her red coat and his dull coloured clothing suggests that she is more passionate about their relationship, whereas he comes across as not seeming to care. Also, in the background of the big screens the singers seem to be leaving partners behind and join together to leave. So there is a sense of unity in it.

Research Data

I asked 20 people in the age bracket between 16 and 18 what their favourite genre of music was. It is clear that Pop and R&B are the two favourites and are the type of music found on radio and television.

I then asked the group what they liked in a music video. Popular choices were having a storyline, including the band and using special effects. So perhaps I should include these in my music video.

Next, I asked if they could chose a song that they most liked from the list of the songs I was considering on using for my project, which would it be?

The largest numbered choices were Come Back Home by TwoDoorCinemaClub and Be The One by The Ting Tings.

Choosing a song..

Okay, so after much deliberation, I think i'd like to do a song by a band that isn't that well known. This means there are no preconceptions of what the band should look like, what songs or videos you would associate with them. Therefore I can create a totally new image and idea for the video and image and work on my own interpretation of the song.

So TwoDoorCinemaClub is an upcoming upbeat band that each play an instrument and are bringing back the trend of playing your own instruments in a band and having less of the synthesised back tracking etc.Songs I like by them:

• What You Know
• Something Good Can Work
• Come Back Home

Jupiter Rising is another band that isn't that well known but have a few good upbeat songs, and like their album suggests, they are a 'quiet hype', only their fans know how good they are.

The songs I like by them are:

• Electropop
• Go
• Falling Away

Another band that I am considering are The Ting Tings, this band have released a number of songs that have made it into the charts but their personal lives are very private which makes them less known to the public and more popular with their music rather than their personal lives.

Songs I'm considering by them are;

• Hands
• Great DJ
• Be The One

Official Change of Idea!

After much consideration I have decided to completely change not only my idea but my brief, reverting from a children's television program to a music video. The largest problem I have and will have with my initial idea of using puppets for a children's television program is the expense. The cost of all the materials that i am going to need to create effective and proper sized puppets will be too great, also the time that i am going to have to spend on making the puppets and ensuring that they look as close to the image i have in my head is too greater a task, and when you combine these points the outcome won't match the time and money i will have spent.
I have tried to make a mock up of a puppet using a baby doll as the head, but in doing so, it hit me how hard this project is going to be, if it's this hard to make a puppet body for a baby doll, and create face paint make up that looks realistic like a monster, it's going to be even harder to make a large size scaled puppet body for a human. I don't think i'll be able to create the image i have in my head of how the monsters i look into reality which overall will be a major disappointment and look unprofessional and cheap! Which i don't want.
In considering the music video, i know that any ideas i have in my head i can create and put into action easier. I already have a basis for an idea and a song after carrying some research into considering the worth of changing briefs. I know i have a lot of work to do, but i think i can do it and make the final outcome worth while and better than it would be if it was the children's program.